WHY PERFUME IS THE BEST COMMUNICATION TOOL FOR A BRAND?
Perfume is considered one of the best communication tools for a brand for several reasons: its emotional power, its ability to create positive associations, its impact on memory and its unique and sensory character.
OÙ SONT CRÉÉES VOS FRAGRANCES?
Sinus fragrances are created in Monaco and produced in Grasse, the world's perfume capital, recognized by UNESCO for the excellence of its olfactory expertise.
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NATURAL OR SYNTHETIC?
Both :-)
We also offer vegan fragrances
and eco-labeled.
Our perfumers are always looking for the finest natural ingredients, but also certain so-called clean synthetics.
This is because some notes do not exist in nature
that perfumers create new, ever more surprising and magical ingredients in the laboratory.
WHAT IS AN OLFACTORY STRATEGY?
What makes the essence of a brand is its ability to project itself into a new human relationship, thanks to distinctive markers.
A brand/company is a sign that allows a product or service to be distinguished on its market.
Creating the perfume of a brand is above all creating a human relationship through the use of common codes: a color, a logo, a font... So many clues which will allow us to locate the mark on an emotional level.
Well crafted, the brand uses an emotional, less rational language. We then talk about the history, the meaning, the aesthetics, or even the status that the brand transmits.
All these elements, rational and irrational, constitute branding.
HOW TO DEFINE AN OLFACTORY STRATEGY?
Define brand objectives
Is it a question of premiumizing, rejuvenating, refocusing,to make your brand understood?
Real in-depth work, each objective sets the first stages of the olfactory strategy work.
Development
Audit, competitive analysis, trends...
Follow up
At each stage of your project, we manage, plan, communicate with your team and provide
feedback and advice.
Accompaniement
We are in contact with partners of choice for the development of your projects.
WE ALREADY HAVE A PERFUME, WHAT DO YOU OFFER ME?
If you have already created a personalized scent, we can integrate it into scented products such as candles or scented paper, for example.
WHO ARE YOUR CUSTOMERS?
We support brands, companies, boutiques, hotels, spas, beauty centers, events, restaurants, fashion shows, concert halls, sports centers, individuals, weddings.... in their olfactory branding.
OUR BRAND WANTS TO DIFFERENTIATE ITSELF QUICKLY WITH A MADE-TO-MEASURE FRAGRANCE.
You've come to the right place :-)
There's no one better than us to create the fragrance of your dreams, by analyzing your identity, market, positioning and target clientele. We're BtoB specialists in developing customized fragrances and scented products for your brand, whether you're in Monaco, Paris, New York, Tokyo or anywhere else in the world.
